top of page
A headshot showing LA Blake's head and shoulders, on a pink background. She is smiling and wearing a black turtleneck.

Hi there!

What I do

I am a content strategy leader with over a decade of experience in the media industry. I'm passionate about delivering high-quality content that creates the best user experience possible, while also aligning with the brand identity, editorial voice and standards.

What that looks like: I will use a spreadsheet to help me organize a spreadsheet. I can dig up the best GIF to help stakeholders (leadership, content creators, product and UX folks alike!) understand our search audience. I will preach to any early-career SEOs who will listen that SEO is about building relationships with readers, not trying to outsmart Google.

Note: I do not have a portfolio as my work involves internal processes. This site is meant to showcase my work without sharing proprietary information.

bottom of page